Our goal is to create a circular economy with renewable solutions to give business a real value.
Innowastion is a Dutch startup that is driven by the mission to ‘give waste value’. Our name is a combination of ‘innovation’ and ‘waste’ as we think or ‘innovative ways to deal with waste’. In modern society waste is defined as a material stream or by-product that is useless and thus needs to be disposed of. We believe that waste , as society currently defines, does not exist and that every end-stream can be the start of a new opportunity . We need to challenge ourselves to think outside of what is standard and be creative.
At Innowastion we look into different waste streams that are connected to the food sector and develop potential solutions. When we see market potential for the idea, we will bring the product to market . Once the product is on the market we constantly assess what is happening and learn from the process. At Innowastion we believe it is important to partake in the entire journey of our material streams from ‘waste’ to new product to truly understand what impact can be made. We have great ambitions to grow and challenge how we do things in our current society.
Laura Nieboer – Founder Innowastion